Alana Institute

Communication, advocacy and information for the rights of children and adolescents.

We recognize children as individuals with rights, as creators who have both agency and unique ways of being, thinking, feeling, and participating in the world. We call this “Childhood Culture”. This perspective allows children to dream and grow in healthy ways, in all aspects.

Children live in a unique stage of physical, emotional, cognitive, social, and symbolic development and, as such, require the careful attention of families, government, society, and all communities. Our goal is to safeguard children’s rights and meet their needs.

 We draw attention to the present and envision better futures. To lift up and advance these possibilities, our programs leverage valuable professional expertise and amplify the voices of children, adolescents, and youth themselves. Above all, we are guided by the law: Articles 6 and 277 of Brazil’s Federal Constitution of 1988; the Statute of the Child and Adolescent (ECA) and the UN Convention on the Rights of the Child, of which Brazil is a signatory.


Alana Institute’s mission is to honor children. We shed light on and elevate, in a distinctive manner, sensitive issues related to childhood . Our goal is to foster collective responsibility for the care and protection of children, strengthening families, government, and the many institutions that shape a child’s growth.

Our guiding value is “to care,” bridging social and environmental dynamics with the power of individual and collective actions by our network. The 17 UN Sustainable Development Goals serve as our compass for creating a better future.


We seek a common agenda for a more diverse, inclusive, and equal world for all children. We prioritize the public interest in democracy, human rights, social justice, and socio-environmental sustainability. In addition, ethics, transparency, accessibility, hospitality, creativity, and innovation are words that are part of our lexicon of values.


Alana Institute, Imagining the Future for Nearly Three Decades

Expanding impact and shaping new perspectives on urgent issues, with excellence, is a reflection of our consistent performance during the last 27 years. The milestones in Alana Institute’s history mirror our mission to guarantee, above all, rights at a global scale, with a focus on long-term socio-environmental change.