The Organization

Alana promotes and inspires a better world for children.

A fair, inclusive, egalitarian and plural world, of celebration and protection of democracy, social justice, human rights and children. Always, with absolute priority. Above all, a world that cares for the people, the forests, the seas, the air.

A place where all children in their multiple and unique childhoods and cultures have rights, desires, and center stage. Where adults and institutions – families, schools, companies, and the State – work with children, above all, for their all-round development.

It seeks to transform the reality of interconnected urgencies and threats. Such as hunger, inequality, climate crisis, as well as unregulated digital environments. Alana Institute argues that, to ensure the future, it is necessary to keep the forest alive in the present, in addition to human-centered technologies and decent living conditions for all.

It is a system that cohabits three interdependent spheres, with convergent action. The unusual meeting of an Institute, a Foundation, and an Impact Entertainment Business Nucleus.

It is the meeting of educators, filmmakers, lawyers, scientists, journalists, administrators, activists, communicators, designers, pedagogues, content designers, entrepreneurs, and artists. A unique and pioneering combination, in Brazil and Latin America, of education, science, entertainment, and advocacy.  We walk together to promote and inspire new possibilities for the world. For children and, therefore, for all of us.


Information, education and advocacy

The Institute is a non-profit socio-environmental impact organization focused on the protection and promotion of children’s rights.


Impact entertainment

The Lab is Alana’s business incubator, with investments and management support for socio-environmental impact companies and communication initiatives.


Science, technology and innovation

The Foundation is a family philanthropy that invests in research and technology with an eye toward innovation. Our partnerships and co-investments are focused on the areas of health, inclusive education, and the environment.


Alana Institute, Imagining the Future for Nearly Three Decades

Expanding impact and shaping new perspectives on urgent issues, with excellence, is a reflection of our consistent performance during the last 27 years. The milestones in Alana Institute’s history mirror our mission to guarantee, above all, rights at a global scale, with a focus on long-term socio-environmental change.