Alana is a socio-environmental impact organization that promotes children’s rights to integral development and fosters new forms of well being. Therefore is organized into three fronts: the Alana Institute, the AlanaLab, and the Alana Foundation.
Alana Institute – a non-profit civil society organization – was born with the mission to “honor the children” and is the origin of all the work that began in 1994 in Jardim Pantanal, a vulnerable community in the city of São Paulo’s eastern outskirts. The Institute today has its own programs and with partners – all of which you can find out more about below – and is supported by the income from an endowment fund since 2013.
AlanaLab is Alana core business, with a focus on impact and innovation. It participates in the management of the group’s businesses, of which it is also a partner. Currently, these businesses are the Maria Farinha Filmes production company, the impact distributor Flow, and the extended reality production company JungleBee. It also acts as an accelerator for projects by the Institute and the Foundation, and is responsible for the Alana group’s Impact investment portfolio. The dividends earned by AlanaLab are allocated in full to the endowment that funds Alana’s projects.
On the other hand, the Alana Foundation is a philanthropic organisation founded in 2012 in the United States. It invests in environment, health, inclusive education and scientific research (Down Syndrome in particular). It also fosters global movements such as Believe.Earth, and identifies opportunities for partnerships and co-investment.