Imagem: MFF | Edição: Renata Franco | Cor: Diogo Meyer
Advocacy Communication Education Innovation


Alana seeks to find a transforming pathway for new generations, working toward a more sustainable world and one of excellent human relations. Towards this end, it is structured to act on three fronts, via Alana, Alanapar and the Alana Foundation.

Alana is a nonprofit civil society organization that brings together the projects that we believe in, in the effort to ensure conditions for children to fully experience their childhoods. Founded in 1994, Alana today has seven of its own projects and four with partners – all of which you can find out more about below – and is supported by the income from an endowment fund since 2013. Its mission is to “honor the children”.

Alanapar is the branch for Alana’s participation in the Social Business market, through partnerships with companies and funds that are committed to generating a positive social impact – profit is seen as a means for this end. Launched in 2014, its purpose is to structure these partnerships so that they may support themselves financially and develop their power to make a difference.

On the other hand, the Alana Foundation, headquartered in the United States, is a fully philanthropic foundation created in order to invest in cutting-edge and innovative research capable of changing the world. Currently, the following project is supported by the foundation: a clinical study that aims to prove the impact of medication on the quality of life of people with Down syndrome.


Criança e Consumo

To increase awareness about the impacts caused by advertising directed to children.

Prioridade Absoluta

Step by step guidance of how to enforce the rights of children, the priority of the nation

Espaço Alana

Direct action to foster the development of Jardim Pantanal.

Território do Brincar

To document the Brazilian childhood culture, through the observation of play

Criativos da Escola

A movement for transforming reality led by children.


A global platform that sees cinema as a powerful tool for transformation.

Escolas Transformadoras

Uma iniciativa para identificar, conectar e apoiar escolas com práticas inovadoras.

Criança e Natureza

In addition to health related benefits, contact with nature contributes to their full development: intellectual, social, emotional, spiritual and physical


Maria Farinha Filmes

Production of audiovisual content aimed at spreading child-related causes.


A website that gathers all that brings children in closer relationship to their cities.


2020. A creative communications group at the service of world changing causes


Ciranda de Filmes

An innovative film festival, focused on education and childhood.

Slow Kids

A proposal to stop one’s routine and truly be with the kids.


Support for entrepreneurs of the eastern region of São Paulo.

Instituto Brincante

A space for learning, assimilating and recreating the country’s countless artistic.

Vox Capital

We empower people and companies to create a more just and joyous world.

It is through play, and perhaps only through play, that children and adults use their creative freedom

Donald Winnicott, British pediatrician and psychoanalyst

Prejudice is the fear of the unknown. That is why we should help children learn not only with those like them, but also with those who are different from them.

Ana Lucia Villela, President of Alana 

Children could – and should – be the protagonists of the changes they want to see in the world  

Kiran Bir Sethi, Creator of Design for Change, Criativos da Escola in Brazil

An ounce of passion is worth as much education as you can ever imagine. Kids that are passionate will continue to learn forever.

Joi Ito, Director of MIT Media Lab

Man’s greatest gift is his incompleteness. In this, I am wealthy. (…) I intend to renew man using butterflies.”

Manoel de Barros, Brazilian poet

Creative, innovative, compassionate, balanced, responsible and productive citizens only exist if our society provides a healthy environment for childhood development.

Ana Lucia Villela, President of Alana


Joi Ito


The difference between education and learning

Amit Goswami


Are we born consumerists?


São Paulo / SP
Rua Fradique Coutinho, 50, 11o. andar, Pinheiros
(11) 3472-1600

Rio de Janeiro / RJ
R. Gen. Dionísio, 14, Humaitá
(21) 3518-9808

2PRÓ Comunicação
Media Inquiries
Myrian Vallone
Belisa Barga
Gabriel Ferrão
(11) 3030-9401
(11) 3030-9464