Alana| Alanapar | Alana Foundation

Based on the pillars of “Advocacy – Communication – Education – Innovation”, Alana gathers projects whose main goal is to mobilize society around issues related to childhood. Alana was created 20 years ago in Jardim Pantanal, a vulnerable community in the city of São Paulo’s eastern outskirts, and has broadened the scope of its work over the past decade.

With the mission of “honor the children,” it takes on activities and projects that favor their full development and defend the rights of children and adolescents, as can be seen here.

Board of Directors

President: Ana Lucia de Mattos Barretto Villela
Vice-President: Alfredo Egydio Arruda Villela Filho and Marcos Nisti
CEO: Marcos Nisti
Treasurer: Daniel Vieira da Costa

Advisory Council

The main task of the Advisory Council is to opine about the Alana’s mission, vision and directories, proposing new courses of action for the team. With this, the Council assists the Institute to follow a guideline of its activities, in accordance with the provisions of its bylaws. Belonging to this group are:

Carlos Alberto Libânio Christo (Frei Betto)
Claudia Leme Ferreira Davis
Jordana Berg
Maria Lúcia Zoega de Souza
Paulo Velasco

Fiscal Council

The Fiscal Council has the responsibilities of monitoring, auditing and inspecting the financial
and equity of Alana’s operations. Alana’s tax advisors include:
Eduardo Marchetti Rios
Henri Penchas
Richard Lyon Thorp Bilton

Annual Reports – 2012 | 2013 | 2014

Alana Institute | Alanapar | Alana Foundation

Alanapar is the branch for Alana’s participation in the Social Businesses market. Through new ventures and partnerships with companies and funds, Alanapar is committed to creating positive impact in an economically viable manner.

Launched in 2014, its primary mission is to achieve social impact and broaden its reach, also seeking a level of profit that will guarantee the continuity and improvement of its activities, and that will help finance investments in new Social Businesses. Alanapar fulfills its mission through enabling high-potential investments and providing management support.

Our 4 Commandments:
  1. Social businesses are those that arise from the demands of society to solve a social or environmental problem;
  2. Our social business must necessarily generate positive impact on people’s lives, beyond the generation of employment and income;
  3. Our business must be economically viable and generate income, which will be used to reinvest in existing or new enterprises;
  4. Our businesses may not encourage irresponsible consumption, not thoughtless, nor reckless nor impulse consumption – especially in children.

Alana Institute | Alanapar | Alana Foundation

The Alana Foundation, based in the United States, was founded in 2012 and is completely philanthropic. It currently supports the following study:

  • Study with Massachusetts Institute of Technology (MIT) and Case Western Reserve University on Alzheimer’s and Down syndrome. There are six years of research planned to increase the chances of developing new therapies for people with Down syndrome. The partnership brings together the research to understand the brain’s ageing process led by professor Li-Huei Tsai, director of MIT’s Institute for Learning and Memory, with the experience in studying the quality of life of people with Down syndrome of the Brazilian researcher and doctor Alberto Costa, professor-doctor of the neurology and development division of the pediatrics department at Case Western Reserve University.